Excessive blood loss is always a leading cause of death in the battlefield. To prevent this, soldiers are often trained to equip themselves with emergency first aid kits and how to treat those who are badly injured, giving them a better chance of surviving before they were sent to the medical station for treatment. At this point, the simplicity of Vetigel gives it a significant advantage as the soldiers do not need to be trained to use this gel. Joe Landolina made a goal for Vetigel to be in every soldier's belt, in every ambulance and in every mum’s purse. To be in every mum’s purse, it means that Vetigel can be very easy to use even without prior training and preparation.

Vetigel is a natural fit for military use. It can change life-and-death situations. Vetigel is safe and easy to use whereby it stops bleeding significantly faster than any other traditional treatment. Traditional treatments like the tourniquet and gauze pad often take a longer time to stop traumatic bleeding and are difficult to apply. Therefore, Vetigel can be helpful when it comes to a life-and-death situation. It elevates the soldiers' level of care and also reduces the chance of soldiers bleeding to death in the battlefield.